My dad just sent me a link to this poem, particularly because of the animation of the typography. I've seen this visual language more and more lately: think of those truck commercials, and I know I've seen another commercial that stole the same dropping, spinning, coincident with the voice-over style. But this one does it really well. And the typography geek in me smiles at it.
Incidentally, and having little to do with the above video except for the visualization of the spoken word (and the speaking of the visual word) are you going to Messagio Galore tonight at the OAG? It's going to be a mind bender!